Wednesday, 10 June 2015

Marketing

When I went to the bathroom this morning, I couldn't help noticing that there was a picture of a fluffy-looking cat on the toilet paper wrappings. I then remembered a famous brand of lavatory paper that uses a cute little puppy to sell itself. Then I got thinking. What is the connection between pets and loo rolls?, I asked myself. Is toilet paper supposed to be cute and loveable? Are we supposed to keep it as a pet? Do the manufacturers mean to suggest how pets may be used in cases of emergency? I then hit upon the right answer, that loo roll manufacturers are manipulating us into buying their wares, in the same way that pets manipulate their owners into doing what they want them to do.

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